Weak Propagation

I don't know why, but I was a little disappointed after reading it. It was well told, very vivid, and easy to understand. Maybe my expectations were too high. It can't be said that I didn't learn anything at all, but I just understood the core thing. I have to say that Professor Zou explained the theory of "weak propagation" very thoroughly. So, what do I want? Public opinion is like a sea, and this theory is a drop of water on the surface of the sea. I explored it, and I thought that the emptiness and disappointment were probably due to my greed for this sea. I still recommend reading this book if you want to get started with this subject, but you can't stop there. Hope it gets better and better.

Anyone who has studied a little bit of communication knows that there are strong communication and weak communication. It is weak communication that determines many social resources and reality. No one will ignore the power of public opinion. For a long time, the study of public opinion has been the sky for dialogue among philosophers, but now it has been reduced to the sidelines of journalism and communication. The public's understanding of public opinion generally remains in the categories of public events and celebrity hot spots. This book breaks this limitation and expands the research horizon to the world of public opinion that coexists with the real world.

A book in the humanities, this is a book about communication. Through research on communication phenomena and communication methods, the author proposes a new communication theory - weak communication. Weak communication theory emphasizes the diversity and non-linear characteristics of information communication and explores the social impact and significance of information communication. This book is worth in-depth reading and thinking for media students and readers interested in communication theory. It is recommended reading.

Weak propagation is a term relative to strong propagation. It is mainly spread through channels such as social networks and new media. The source of information is generalized, the spread speed is slow, and the scope of influence is limited. However, it has the characteristics of word-of-mouth effect and high social trust. This book provides a brief summary of the characteristics and status of weak propagation. In weak propagation, the propagation path of information is usually non-linear and does not produce a large number of chain reactions from a single propagation source like strong propagation. People may receive the same information from multiple channels and share and discuss it on social networks, forming a network-like relationship structure.

It is always said that the history of mankind is written by the strong and the victors. However, looking at the history books, the mainstream values ​​promoted (especially in Chinese history) are difficult to say from the perspective of the victors, the strong, and the superiors. Instead, they are closer to the perspectives of the weak, losers, and the middle and lower classes. Goodness seems to be the good of the weak, while the strong only focus on merit, regardless of good or evil. It is difficult to say whether this is a technique to control the people, but judging from historical development, the kindness of the weak has truly become the mainstream standard of social evaluation. This book responded to my feelings from a philosophical and legal perspective, and I felt enlightened after reading it. Although this book calls itself the philosophy of public opinion or communication science, it actually explains the key mechanisms of how humans, as social animals, use information in groups to shape and maintain an imagined community. The article not only has solid logical and theoretical reasoning, but also has theoretical support from biology, philosophy, sociology, literature, physics, and mathematics, as well as analysis of specific cases to support it, which is very convincing. This is the highest-level book in the field of social sciences written by a Chinese scholar that I have read, and it is enough to establish a school of public opinion philosophy.

The author is quite good. He puts forward a theory and then can justify it, but I feel that he got too excited later on, including the Tao Te Ching and philosophy. He said that I was the originator of weak communication, which made me laugh. But he also said it in the book. He defined it as a philosophy book, so okay~ I think the analysis and cases in the book are very thought-provoking and it is a book worth reading. When I read the title of the book, I thought it was about some weak communication that adds up to a small amount. After reading it, I realized that it was about communication that stands with the weak. But it makes sense when I think about it, because there are always more weak people in mass communication. In the current advertising environment, when communicating with workers, we talk about cows and horses. After all, cows and horses are not a group of weaklings. People who do communication must always remember not to backstab the masses, not to be arrogant, but to stand with the masses from the bottom of their hearts. I think this is probably the truth.

To be honest, this book is really worth reading. Many things in the book explain what I have been thinking about before, the concept of strength and weakness in the world. I have always been curious about why people who perform better do not get praise, but those who perform poorly have a lot to say. It's very strange, why do strong and weak relationships exist in the world? If the weak ones disappear all the time, will the world develop faster? I have a good answer to all these questions.

Hahahaha, I know how to spread the word weakly, I am too good [laughing evilly]

Benefited a lot, especially Chapter4

Hao Niupi's book The author of Hao Niupi's book

Can be expanded, people's common sense in communication studies

A relatively easy-to-understand book told me about weak communication and solved many of my confusions about public opinion. Next, it will be verified by reality.

Go and see it, you guys who know your lack of humanity, go and see it

My family, I have also finished watching it, and I have completely learned how to communicate weakly. I feel terribly strong now [cool]

It's a very good point of view. It's a good idea to use it a lot in the paper.

A very practical communication book that refreshes your understanding. Use simple examples to explain the rules of Internet communication, and you will instantly understand various Internet hot spots and public psychology after reading it.