This book is based on the background of the continuous development of China's retail market, brand chain development has become a general trend, and various retailers have aggressive expansion plans. It seizes the needs of readers and conducts an in-depth analysis of core technologies such as development strategies, site selection strategies, and calculation tools of each brand chain enterprise. It provides commercial real estate developers and brand chain enterprises with a practical entry point and provides substantive guidance for development site selection.
Reader comments
The author Zheng Gang has a thorough analysis of the core technologies of store opening and location selection, and provides many practical suggestions. It feels a bit similar to the book "Learning to Open a Store from Scratch", which provides practical guidance to novices. Moreover, the content of this book is very down-to-earth, just like chatting with friends, making it easy to understand and accept. I think it's a valuable book for me!
The author Zheng Gang has a thorough analysis of the core technologies of store opening and location selection, and provides many practical suggestions. It feels a bit similar to the book "Learning to Open a Store from Scratch", which provides practical guidance to novices. Moreover, the content of this book is very down-to-earth, just like chatting with friends, making it easy to understand and accept. I think it's a valuable book for me!