"Sales Psychology" introduces you to the psychological knowledge in sales, uses practical cases to tell you how to do it, introduces aspects such as building trust, not over-committing, maintaining personal image and building knowledge, and proposes specific psychological strategies and methods. It is hoped that sales staff can learn more about sales psychology, master more sales skills, better control customers, improve sales performance, and become leaders in the sales industry.
Reader comments
This book is very practical! The author Ma Li introduces psychological knowledge in sales through cases and provides specific strategies and methods. I loved what the book said about building trust and taking control of your clients. It was very inspiring. Moreover, the author's interpretation of the focus effect is also very good, which gave me a deeper understanding of sales skills. This book is a great read for salespeople.
This book is very practical! The author Ma Li introduces psychological knowledge in sales through cases and provides specific strategies and methods. I loved what the book said about building trust and taking control of your clients. It was very inspiring. Moreover, the author's interpretation of the focus effect is also very good, which gave me a deeper understanding of sales skills. This book is a great read for salespeople.