With the gradual development of the Internet and the continuous popularization of smart devices, manufacturers and operators use video playback platforms such as Douyin and Kuaishou to intuitively display products to consumers in the form of short videos and live broadcasts, which has led to a substantial increase in online purchasing power. However, behind the various ways to bring goods, the number of related complaints and reports is constantly increasing. Illegal and illegal phenomena such as "three no products and inflated prices" in bringing goods have repeatedly become the focus of public opinion.
In order to curb the brutal growth of the short video and online live broadcast industry and protect the healthy and long-term development of the industry, the country has successively issued a number of laws and regulations to regulate the short video and online live broadcast industry. "Analysis of Live Broadcasting E-commerce Laws and Regulations" sorts out and introduces the laws and regulations related to new e-commerce media, helping readers gradually develop a rigorous and conscientious spirit of the rule of law and improve their professional skills. The book is divided into 6 chapters, including understanding the "Advertising Law", understanding the "E-Commerce Law", familiarity with the "Regulations on Ecological Governance of Online Information Content", understanding the "Online Short Video Platform Management Specifications", understanding the "E-Commerce Platform Product Information Display Requirements" and related industry and platform specifications. In addition, "Analysis of Live Broadcasting E-commerce Laws and Regulations" also comes with course standards, teaching syllabus, handouts, PPT courseware and test questions to facilitate readers' learning and teachers' teaching.
"Analysis of Live Broadcasting E-commerce Laws and Regulations" focuses on "explaining laws through cases" and hopes to combine laws and regulations with real cases through case annotation of legal provisions, helping readers accurately understand and apply laws and regulations, and understand the inherent spirit of laws and regulations.
"Analysis of Live Broadcasting E-commerce Laws and Regulations" is suitable for junior and intermediate readers who are preparing to study new media majors. It can also be used as a teaching material for universities, technical secondary schools and social training institutions.
Reader comments
This book is so practical! Nowadays, live broadcast e-commerce is becoming more and more popular, but there are also many problems, such as "three no products and inflated prices". This book explains laws and regulations through cases so that we can better understand and apply them. I have a friend who almost got scammed during live shopping. After reading this book, I can give her a heads up. Moreover, this book also comes with a lot of information, which is very helpful for learning. Recommended to everyone!
This book is so practical! Nowadays, live broadcast e-commerce is becoming more and more popular, but there are also many problems, such as "three no products and inflated prices". This book explains laws and regulations through cases so that we can better understand and apply them. I have a friend who almost got scammed during live shopping. After reading this book, I can give her a heads up. Moreover, this book also comes with a lot of information, which is very helpful for learning. Recommended to everyone!