As soon as Chu Feng transmigrates, he faces the threat of execution.
He sells his house and land and rents a barren mountain.
Everyone thinks he’s a hopeless wastrel.
But Chu Feng turns the mountain’s pineapples into pineapple beer and makes a name for himself.
He launches memberships and franchises, then starts by raising a round of capital.
On opening day alone, he earns ten thousand taels.
Along the way, he meets the reigning emperor, Xia Zheng.
Impressed by Chu Feng’s abilities, Xia Zheng becomes his regular business partner.
As the franchise stores keep multiplying, Chu Feng’s business empire grows, and more and more people come seeking him out.
Along the way, he meets two wives.
Cai Niao Inn, Zhifu Bao, Yu’e Bao, and other ventures gradually spring up.
Chu Feng begins building modern schools, educating generation after generation of students.
New inventions are put into use, from household goods and bicycles to steam trains...
Following Chu Feng, Xia Zheng sees the imperial treasury grow ever fuller and decides to reveal his identity and appoint him to court.
Chu Feng refuses. He only wants to be a carefree wastrel.
Xia Zheng grants him special permission to enter and leave the palace freely, making him an indispensable adviser.
He also promises his most beloved younger sister, Xia Yue, to Chu Feng.
From water conservancy to military affairs, Xia Zheng won’t put anything into action until Chu Feng has given his opinion.
With Chu Feng’s help, the Great Xia Dynasty gradually grows rich and prosperous.
It's alright, very good.