Cross-Border E-Commerce Operations from Entry to Proficiency

Cross-border e-commerce, as a new trend in the development of e-commerce, provides companies and individual entrepreneurs with a great opportunity to display their skills. This book teaches readers how to run a good cross-border e-commerce business from the four dimensions of "preparing to sell", "where to sell", "how to sell" and "after selling out". The content covers the basic conditions required to engage in cross-border e-commerce business, how to choose a cross-border e-commerce trading platform, how to select sources of goods (cross-border product selection), how to price, communicate and promote products, and how to conduct transaction evaluation, customer management and data analysis. It also introduces skills such as store decoration, product listing and removal, and main image design. "Cross-border E-commerce Operations from Beginner to Master" is suitable for readers who have or are preparing to join cross-border e-commerce, especially corporate marketing directors, marketing managers, online promotion managers and network operations directors. It can also be used as a reference reading for freelance shop owners, college student entrepreneurs, etc.