In today's era, the products and services we often come into contact with and take for granted are quietly changing the way we behave. More and more product development companies have realized that having a huge customer base alone is not enough to constitute a competitive advantage in product marketing. Users' dependence on products is the key to success. This requires a more unique and symptomatic product promotion method - "addiction" marketing.
The so-called addiction is a habit or dependence formed by people's frequent acceptance of certain external stimuli. "Addiction marketing" studies consumers' addictive behavior from the perspectives of consumer behavior, neuromarketing strategies and neuroadvertising. This book starts from consumers' addictive behavior and gradually expands to explain "addiction marketing" systematically and in detail, interspersed with case analysis, to fully bring readers into the concepts of "behavioral marketing" and "behavioral consumption", and to understand and master the new marketing model that keeps pace with the times.
Reader comments
The concept of "addiction marketing" mentioned in the book is very unique, and case analysis is also used to help readers better understand it. I especially liked the book's point about positive reinforcement for happy behaviors, which gave me insights into how to better meet consumer expectations. In short, this is a very enlightening book and is recommended to friends who are interested in marketing!
The concept of "addiction marketing" mentioned in the book is very unique, and case analysis is also used to help readers better understand it. I especially liked the book's point about positive reinforcement for happy behaviors, which gave me insights into how to better meet consumer expectations. In short, this is a very enlightening book and is recommended to friends who are interested in marketing!