E-Commerce Entrepreneurship--Entrepreneurial Thinking + Practical Methods + Case Analysis

Based on the Taobao and Tmall platforms, this book comprehensively and detailedly explains all aspects of e-commerce entrepreneurship. It first takes e-commerce entrepreneurship preparation as the starting point to give readers a general understanding of e-commerce entrepreneurship. It then explains the work related to opening a Taobao store, including product selection, purchasing, member registration, opening and decorating stores, releasing products, communicating with customers, product transaction management and other knowledge, and reveals the specific operations of e-commerce entrepreneurship. Then it explains the knowledge of mobile store opening, visual marketing, Taobao promotion activities, social media promotion channels and other knowledge to gain more traffic and increase sales. Finally, it adds entrepreneurial financing methods to provide financing reference for e-commerce entrepreneurs. Each chapter of this book is introduced with a case. On the basis of effectively solving the problems related to e-commerce entrepreneurship, it expands the knowledge and guides readers to complete the basic operations of e-commerce entrepreneurship. It can be regarded as a guide for e-commerce entrepreneurship and protects the road to e-commerce entrepreneurship. This book is rich in content and closely combines theory with entrepreneurial practice. It is suitable for school e-commerce majors, Taobao and Tmall store owners, and various e-commerce training institutions; it is also suitable for college students, start-ups, and part-time workers. Reference.