Could painting baby faces on shop shutters reduce antisocial crime? Could painting walls pink prevent construction workers from falling from heights? How can we improve Mexico's national obesity problem? How can small behavioral changes have widespread impact in the real world? Through interesting case studies and practical skills, this book provides methods for applying behavioral science to the real world, especially in the business field. Using the 40 practical toolkits in this book to apply behavioral science to your work life, you can have a positive ripple effect on the world around you. Now, this book will take you on a "travel" around the world, giving you the inspiration to apply behavioral science to change the world around you.
Reader comments
I particularly liked the section on seller feedback, which made me understand how trust is built in modern society. Moreover, the 40 tool kits provided in the book are also very practical. I have tried some in my work and life, and the results are pretty good. I recommend you to read it, maybe it will bring you inspiration to change the world!
I particularly liked the section on seller feedback, which made me understand how trust is built in modern society. Moreover, the 40 tool kits provided in the book are also very practical. I have tried some in my work and life, and the results are pretty good. I recommend you to read it, maybe it will bring you inspiration to change the world!