This book is a manual for digital operation of online stores. Based on the Taobao platform, it brings together in-depth insights into the selection of main products in online stores, pricing of online store products, online store traffic structure analysis, product transaction conversion rate analysis, online customer unit price analysis, Taobao online store SEO optimization, and DSR dynamic scoring. It includes content such as reading, customer service data analysis, online store operating profit analysis, and data-based operation case analysis. It also lists a large number of cases for explanation, allowing readers to have a quick and in-depth understanding of data operations, deeply analyze the nature of traffic, and make online store traffic flow continuously, thereby increasing website revenue.
This book has a clear structure, concise language, rich illustrations, and detailed cases. It can be used as a teaching material for e-commerce, economic management, marketing, and other majors in vocational colleges. It can also be used as a teaching book for e-commerce training. It is also suitable for self-study by online store entrepreneurs, managers, and part-time workers.
Reader comments
I especially like the parts in the book about the selection of main products of online stores and the analysis of traffic structure. The content is very detailed. Moreover, the book is rich in cases and the language is concise and easy to understand, which is very helpful for a novice online store like me. I feel that after reading this book, I will be more confident to realize my entrepreneurial dream!
I especially like the parts in the book about the selection of main products of online stores and the analysis of traffic structure. The content is very detailed. Moreover, the book is rich in cases and the language is concise and easy to understand, which is very helpful for a novice online store like me. I feel that after reading this book, I will be more confident to realize my entrepreneurial dream!