"Secrets of Fission Growth" is based on the WeChat ecosystem and focuses on the four major modules of fission customer acquisition, retention and activation, sales realization, and customer management. It aims to help more Internet people quickly learn the fission growth method and establish an overall view of user growth. Chapter 1 summarizes the WeChat ecological fission method through the "Fission Tips for Acquiring Customers" and describes the fission growth method based on the five major traffic touchpoints of official accounts, mini programs, communities, personal accounts, and corporate WeChat, including analysis of fission principles, fission activity planning, and review of real cases. Chapter 2 describes the methods of user activation and refined operations based on the five major traffic touch points. Chapter 3 describes the three most popular monetization methods based on the WeChat ecosystem, namely distribution fission, group-building fission, and live streaming to monetize goods. Chapter 4 describes the practical methods of enterprise WeChat customer management, helping enterprises to conduct refined operations for large-scale customers. Chapter 5 introduces 34 practical cases. By reading this book, you can not only understand and learn fission, but also truly practice fission and become a more valuable "growth trader."
Reader comments
The cases and methods in the book are very practical, especially the part about fission customer acquisition, which gave me a new understanding of growth. The "Fission Cross Technique for Acquiring Customers" also impressed me deeply. It is simple, easy to understand and easy to remember. I think this book is not only suitable for Internet people, but also for people who want to do marketing on social media. All in all, recommended!
The cases and methods in the book are very practical, especially the part about fission customer acquisition, which gave me a new understanding of growth. The "Fission Cross Technique for Acquiring Customers" also impressed me deeply. It is simple, easy to understand and easy to remember. I think this book is not only suitable for Internet people, but also for people who want to do marketing on social media. All in all, recommended!