"Practical Skills in Sales Speech in Auto 4S Stores" starts from the perspective of front-line sales staff, uses the sales process as the content arrangement logic, and combines the most common sales scenarios to introduce car sales skills and skills.
The book is divided into seven links: customer reception, demand inquiry, vehicle introduction, sales return visit, objection handling, price negotiation, and sales promotion. It explains through 50 car sales problems that car salespeople often encounter.
Each section of the book is explained according to the four parts of "scenario presentation, wrong words, explanation of ideas, and words". Among them, "scenario presentation" depicts the sales situation faced by the automobile sales consultant in the form of storytelling. Through the analysis of error words, explanation of sales ideas and words, The examples of techniques allow readers to not only learn from actual sales scenarios, but also learn sales ideas by drawing inferences. At the same time, the techniques are intuitively presented from both positive and negative angles, helping readers to use them right away in combination with actual work and rationally use the techniques to improve sales performance.
This book is suitable for reading reference by car sales consultants, car sales supervisors, car sales managers, car sales managers, car sales trainers, etc. In car 4S stores and car dealers.
Reader comments
This book is very practical! It uses the sales process as a clue, through specific scenario presentation and analysis of wrong words, so that we can clearly see what good sales words are. The explanation of sales ideas in the book is also very inspiring and allows us to draw inferences from one example to other cases in actual work. For example, when the book mentions "the customer said to think about it again", the correct words should be "I completely understand your thinking. Buying a car really requires careful consideration. If you have any questions, you can ask me at any time and I will try my best to answer you." Such an answer not only reflects respect for the customer, but also maintains the opportunity for further communication. All in all, this is a very helpful book for car salespeople.
It shows common phenomena that exist in all aspects of sales, displays the dialogue and psychological activities between customers and sales, analyzes ideas, lists coping strategies, and then shares excellent speech skills that are very relevant to daily life and vivid, and can be used to draw inferences about other cases.
This book is very practical! It uses the sales process as a clue, through specific scenario presentation and analysis of wrong words, so that we can clearly see what good sales words are. The explanation of sales ideas in the book is also very inspiring and allows us to draw inferences from one example to other cases in actual work. For example, when the book mentions "the customer said to think about it again", the correct words should be "I completely understand your thinking. Buying a car really requires careful consideration. If you have any questions, you can ask me at any time and I will try my best to answer you." Such an answer not only reflects respect for the customer, but also maintains the opportunity for further communication. All in all, this is a very helpful book for car salespeople.
It shows common phenomena that exist in all aspects of sales, displays the dialogue and psychological activities between customers and sales, analyzes ideas, lists coping strategies, and then shares excellent speech skills that are very relevant to daily life and vivid, and can be used to draw inferences about other cases.
Yes, some are more practical
Very useful for newbies
It does work, it helps me a lot
Very good, learned a lot
Very practical and very good for us newcomers.