Two Major Specialties of Brand Agriculture: Let Local Specialties Be Sold All over the Country

This book tells the story of how local specialties can be transformed into national brands, so that local specialties can be sold all over the country. It is close to the business operation situation and current market reality, and proposes ideas, models and methods for specialty enterprises to become bigger and stronger, which is very targeted. The business ideas, models and methods extracted in this book are the discovery and summary of the author's many years of brand marketing consulting practice. It is a book on the study of specialty agricultural management systems. The study summarized the rules and methods of how China's local specialties and delicacies go nationwide, and found the key button for "small" specialties to go nationwide. It also pointed out the misunderstandings of regional public brands that specialty brands are particularly easy to fall into. It has very practical guiding value for agricultural entrepreneurs, agricultural investors, front-line workers in the agricultural product marketing market, and government agricultural leaders.