The earliest generation of 1.0 Business websites in China only publish information and search for information. The consumption platform is entirely a physical store. In terms of communication channels, it mainly relies on DM single pages, TV broadcasts, print media, etc. Online information release and dissemination are only auxiliary means. The main representatives of the 2.0 E-commerce era are e-commerce platforms such as Taobao, Tmall, and JD. Com. With the advent of the 3.0 E-commerce era, along with the popularization of mobile Internet and smart terminal devices, mobile e-commerce has begun to rise, and people's online activities have begun to migrate from PC to mobile on a large scale. People are connected as never before through platforms such as WeChat. This is a more thorough social and business revolution. "E-commerce 3.0: Playing with WeChat E-commerce" covers the logic and thinking of WeChat e-commerce, to the operation, promotion and implementation methods of WeChat e-commerce, to the team management and assessment of WeChat e-commerce, and with real case analysis, it comprehensively explains to readers the practical methods of playing with WeChat e-commerce.
