This book is a highly practical book on film and television production and marketing management. Based on actual operations, the author discusses in detail the process and rules of film and television project operation, from film and television project development, script creation, project investment and financing to film and television production, Market Operation and Marketing contains both in-depth theoretical discussions, practical processes and methods, and specific case analysis. It is easy to understand in a simple and easy-to-understand manner. It is both a film and television work and a management work; it has both systematic theory and strong practicality. For producers, directors and screenwriters in the industry, it is a rare tool book in the field of film and television production management.
Reader comments
I benefited a lot from the case analysis in the book, especially the parts about project financing and marketing. Feel like a producer in the book, learning step-by-step how to create a successful film and television project. Recommended to all friends who are interested in film and television production management!
I benefited a lot from the case analysis in the book, especially the parts about project financing and marketing. Feel like a producer in the book, learning step-by-step how to create a successful film and television project. Recommended to all friends who are interested in film and television production management!
Not bad, entry-level book