My country's catering and food industry is huge, with a total market size of about 10 trillion (accounting for 11% of the total GDP). The number of large-scale legal entities exceeds 40,000, the total number of enterprises and individual businesses exceeds 3 million, and the number of employees exceeds 30 million. It has maintained a compound growth rate of 8%, and there will be a lot of room for sustainable development in the future.
The author of this book mainly studies the growth of catering enterprises, and summarizes the development rules of catering enterprises from ten aspects such as standardization, chaining, take-out, and branding. It helps catering enterprises to understand themselves clearly and take different countermeasures into consideration at different stages. By continuously achieving small goals, they can step by step towards the ultimate goal of becoming bigger and stronger. At the end of the book, the author combines his many years of practical experience to make a forward-looking prediction of the development trend of my country's catering industry.
Reader comments
If you happen to want to enter the catering industry, don't miss this book. The author of this book is Chen Zhiqiang, a senior partner of Hejun Consulting, a distinguished lecturer in the CEO class of Hejun Business School, and a senior strategic management expert. Therefore, the theoretical content of this book is very substantial, and it has a strong guiding role for people who have no experience and want to engage in catering. In reality, too many people who are not short of money just open a store and then hire a manager and forget about it. As a result, they can only leave sadly. The book also explains the development history of Haidilao and the secret of its success. It turns out that the core purpose of Haidilao is to serve the people and make customers comfortable enough to make repeated purchases. Sure enough, success is not accidental, it requires a lot of work.
It is more useful for people who want to understand the operation of the catering industry. It is of little significance to large companies, but if you are an entrepreneur who is new to the catering industry, you can quickly learn the profit models and business philosophies of major companies. The problem with this book is that it has a lot of gimmicks, and there are many methodologies, but none of them are close to reality, and the actual reference value is small. Therefore, you can regard this book as a book that expands your horizons, rather than a book that teaches you business.
In today's era, a good restaurant not only provides good dishes, but also provides good service. Just like being a five-star chef does not necessarily make you an excellent restaurant owner. This book systematically describes how to make profits under the restaurant chain model. The specific content includes how to standardize services and products, how to establish its own brand influence, how to better use current technology to improve the efficiency of catering, and ultimately achieve internationalization and platformization. Details including how to better coordinate manpower allocation between takeout and dine-in were also explained.
The author's summary of the development rules of catering companies feels very organized, and he also predicts the development trends of the industry, which is quite forward-looking. Reminds me of the book "Haidilao You Can't Learn", but this one focuses more on the profit model. I feel that Teacher Zhiqiang is as professional as the book says, and Zhang Hongfu's preface is also written very realistically, which makes me trust the content of this book even more.
The exploration of business models has always required continuous learning, and the chain model of the catering industry is worth exploring. Are you also curious about how catering companies grow? Then learn more about it in this book. It summarizes the development rules of catering companies from ten aspects such as standardization, chaining, takeout, and branding. It helps catering companies understand themselves clearly and consider different countermeasures at different stages. It provides a comprehensive introduction to the development of the catering industry.
If you happen to want to enter the catering industry, don't miss this book. The author of this book is Chen Zhiqiang, a senior partner of Hejun Consulting, a distinguished lecturer in the CEO class of Hejun Business School, and a senior strategic management expert. Therefore, the theoretical content of this book is very substantial, and it has a strong guiding role for people who have no experience and want to engage in catering. In reality, too many people who are not short of money just open a store and then hire a manager and forget about it. As a result, they can only leave sadly. The book also explains the development history of Haidilao and the secret of its success. It turns out that the core purpose of Haidilao is to serve the people and make customers comfortable enough to make repeated purchases. Sure enough, success is not accidental, it requires a lot of work.
It is more useful for people who want to understand the operation of the catering industry. It is of little significance to large companies, but if you are an entrepreneur who is new to the catering industry, you can quickly learn the profit models and business philosophies of major companies. The problem with this book is that it has a lot of gimmicks, and there are many methodologies, but none of them are close to reality, and the actual reference value is small. Therefore, you can regard this book as a book that expands your horizons, rather than a book that teaches you business.
In today's era, a good restaurant not only provides good dishes, but also provides good service. Just like being a five-star chef does not necessarily make you an excellent restaurant owner. This book systematically describes how to make profits under the restaurant chain model. The specific content includes how to standardize services and products, how to establish its own brand influence, how to better use current technology to improve the efficiency of catering, and ultimately achieve internationalization and platformization. Details including how to better coordinate manpower allocation between takeout and dine-in were also explained.
The author's summary of the development rules of catering companies feels very organized, and he also predicts the development trends of the industry, which is quite forward-looking. Reminds me of the book "Haidilao You Can't Learn", but this one focuses more on the profit model. I feel that Teacher Zhiqiang is as professional as the book says, and Zhang Hongfu's preface is also written very realistically, which makes me trust the content of this book even more.
The exploration of business models has always required continuous learning, and the chain model of the catering industry is worth exploring. Are you also curious about how catering companies grow? Then learn more about it in this book. It summarizes the development rules of catering companies from ten aspects such as standardization, chaining, takeout, and branding. It helps catering companies understand themselves clearly and consider different countermeasures at different stages. It provides a comprehensive introduction to the development of the catering industry.
Very good and learned a lot of knowledge