In recent years, cross-border e-commerce has developed strongly, especially under the policy background of global economic and industrial transformation and the domestic cycle. Capital and forces from all parties have joined in, showing a prosperous scene. Amazon has become one of the cross-border e-commerce platforms favored by sellers around the world. With the expansion of the industry, the surge in the number of sellers, and the frequent changes in platform rules, seller friends have repeatedly encountered obstacles in store operation and are at a loss, so they want to seek more books and articles to answer their questions. Especially experienced seller friends, who already know the basic practical operations of my previous book "A Practical Guide to Opening a Cross-Border E-Commerce Amazon Store", are in urgent need of advanced operational strategies and techniques. The launch of this book is just in time. The logical structure of this book still continues the logical structure of the previous book. It is based on the operational content of cross-border e-commerce and shows you the practical techniques in e-commerce operations. However, compared with the basic operations of the previous book, this book is full of practical information, and at the same time emphasizes the practical knowledge of operations, such as the advanced product selection in Chapter 3, the optimization advancement in Chapters 4 to 6, the new IPI rules Tips in Chapter 7, etc., Which will bring readers a new operating concept and practical skills; in terms of CPC advertising, in view of the intertwined integration of Amazon A10 algorithm and Google algorithm, I will introduce it in Chapter 8 In Chapter 11, we present to you our own new CPC architecture; in Chapter 11, we also give you a detailed explanation of the brand strategy for full-network integration, and provide you with suggestions for branding your products overseas; in terms of actual combat, the sharing of practical cases is essential, and your own real-life practical projects will be interspersed in different chapters to bring you a new interpretation of the content.
Reader comments
This book is really practical! I feel like it is like a caring friend, providing a lot of practical suggestions and operational skills to us housewives who want to try cross-border e-commerce. Especially for people like me who are not familiar with cross-border e-commerce, the content in the book is very easy to understand and very enlightening. I plan to recommend this book to a relative of mine who is considering starting a cross-border e-commerce business. I believe this book will be of great help to him.
This book is really practical! I feel like it is like a caring friend, providing a lot of practical suggestions and operational skills to us housewives who want to try cross-border e-commerce. Especially for people like me who are not familiar with cross-border e-commerce, the content in the book is very easy to understand and very enlightening. I plan to recommend this book to a relative of mine who is considering starting a cross-border e-commerce business. I believe this book will be of great help to him.