The turbulent development history of the NBA league for more than 70 years, from its founding and start, innovation saved the NBA, negotiations for television broadcast rights and difficult expansion, how players began to endorse sneakers, the main competition stories between the NBA and the ABA, to the era of Magic and Jordan, the development of the WNBA, the arrival of Yao Ming symbolizing the NBA's globalization, suspension of broadcasts, resumption of broadcasts, drafts, Lakers, sponsorship, and the signature sneaker market. These are the most talked-about stories, and the details and ideas of development are disclosed for the first time. Through the story of the NBA, you'll learn: How do you keep a dream alive when no one seems to be holding on to it? How companies are finding their way out of the financial crisis. The key to any show's success – how it's presented How a company builds a loyal fan base and stays ahead at all costs
Reader comments
This book is great! It tells the story of the development of the NBA and has a lot of interesting stories like how players end up endorsing sneakers. I particularly hate people who resort to manipulation in negotiations, and fortunately the book also mentions how the NBA deals with these issues. Also, I really love the story of Magic and Jordan, they are both legends! All in all, this is a good book worth reading.
This book is great! It tells the story of the development of the NBA and has a lot of interesting stories like how players end up endorsing sneakers. I particularly hate people who resort to manipulation in negotiations, and fortunately the book also mentions how the NBA deals with these issues. Also, I really love the story of Magic and Jordan, they are both legends! All in all, this is a good book worth reading.