Why is it increasingly difficult for traditional enterprises to make money? Excessive competition, market saturation, meager profits, confusion in direction, and stalled development have become the norm for traditional enterprises. More and more physical enterprises are finding it increasingly difficult to survive. The experience they relied on for survival in the past is no longer of use. Those business methods that were once familiar can no longer be as handy as before. The competition method of enterprises has undergone qualitative changes. It is no longer "product wins", "channel is king", or "profit comes first". At present, competition among enterprises has entered a new dimension. Networking, digitalization, mobility, and intelligence are the core of enterprise efforts. People describe the current situation as "a major change unprecedented in a century." Indeed, we need to re-examine the "enterprise living method", rebuild the "business logic", and redefine "commercial value", because along the "old ideas", no "new results" can be found. This book provides business models and business cases for growth against the trend.
