In the form of a novel, this book presents a panoramic view of real sales situations, combines it with profound psychological skills, and uses questions and conversations to continuously impact traditional sales cognition and bring you a steady stream of thinking, inspiration and inspiration. Through the five steps of sales calls: "visit preparation", "understanding concepts", "presenting advantages", "obtaining commitment" and "visit evaluation", we help you explore customers' purchasing motivations and real thoughts, act according to customers' psychological process of purchasing and thinking habits, abandon coercive sales, buy with customers, accumulate customer trust, and truly win sales success.
Let us follow the mysterious man Lao Han, as well as rookie sales Xiao Zhu, consultant sales Xiao Yang, relationship sales Mavericks, diligent sales Xiao Ma and leisurely sales Xiao Xiong, and start a great sales visit journey together!
Reader comments
This book is very practical! It uses the form of a novel to present sales situations and combines it with psychology to teach us how to understand customers' thoughts. I think what the book says about "abandoning coercive sales and buying with customers" makes sense. Just like I have a relative who is very good at selling. He never forces people to buy. He always considers issues from the customer's perspective. People are naturally willing to do business with him! I plan to recommend this book to my other sales friends, so that we can all learn and improve together!
From my cognitive level, some of the contents are indeed very practical, but when implemented, it requires long-term persistence to achieve results.
This book is very practical! It uses the form of a novel to present sales situations and combines it with psychology to teach us how to understand customers' thoughts. I think what the book says about "abandoning coercive sales and buying with customers" makes sense. Just like I have a relative who is very good at selling. He never forces people to buy. He always considers issues from the customer's perspective. People are naturally willing to do business with him! I plan to recommend this book to my other sales friends, so that we can all learn and improve together!
From my cognitive level, some of the contents are indeed very practical, but when implemented, it requires long-term persistence to achieve results.