What is Amazon's growth tool? Why does IKEA still make money selling cones for just one dollar? From "Luo Ji thinking" to "getting", why are users more and more willing to spend money? Fission distribution, how to play new tricks? How to get users to take the initiative to help you forward it? This is a book that deciphers the underlying code of growth. The essence of business is growth. Only through the continuous growth of market share and number of users can a company continue to develop. What is unique in business in the 21st century is that companies have broken the previous growth pattern of century-old stores, and brands and products may become famous overnight. Mobike, Didi, Pinduoduo, VIPKID... These companies have all achieved growth in two to three years that traditional companies took 20 to 30 years to achieve. What is the secret? This book is based on the growth gossip model, starting from the user's full life cycle, analyzing eight important links: awareness, contact, use, first order, repurchase, habit, sharing and loss. It lists a large number of customer acquisition cases of well-known companies, explains in depth the methods and approaches to achieve growth, and interprets the connotation of growth thinking in detail. The author believes that any specific growth technique will become obsolete, but the logic behind growth has long-term value. He also summarized 54 growth thinking models in the book, including the AARRR model, key behaviors, loss aversion, elimination of concerns, etc. By deliberately practicing these thinking models, you can also become a growth master!
Reader comments
This book is very good! I particularly like the growth gossip model mentioned in the book. It starts from the user's full life cycle and analyzes the methods and approaches to achieve growth. I feel it is very practical. Moreover, the author also listed many customer acquisition cases of well-known companies, which taught me a lot. However, I don't really like some of the theoretical content in the book, which seems a bit difficult to understand. Overall, this book is still worth reading.
This book is very good! I particularly like the growth gossip model mentioned in the book. It starts from the user's full life cycle and analyzes the methods and approaches to achieve growth. I feel it is very practical. Moreover, the author also listed many customer acquisition cases of well-known companies, which taught me a lot. However, I don't really like some of the theoretical content in the book, which seems a bit difficult to understand. Overall, this book is still worth reading.