"Emotional Marketing Experience Economy, Scenario Revolution and Word-of-mouth Realization" explains in detail the factors that truly drive customer purchase in marketing in the mobile Internet era. It systematically describes the strategy, positioning and role of emotional marketing, and grasps the emotional needs of customers. It can judge the customer's communication appearance in a short time and discover the emotional appeal behind the customer's appearance, so as to realize the change of marketing strategies and negotiation ideas more quickly, and at the same time build corporate goodwill. "Emotional Marketing Experience Economy, Scenario Revolution and Word-of-mouth Monetization" is suitable for all types of corporate marketing managers, online promotion managers, corporate marketing directors, website operations directors, various e-commerce operation managers, CEOs and executives of large, medium and small traditional enterprises who want to launch e-commerce business in the near future, as well as readers who are interested in mobile Internet and small entrepreneurs.
Reader comments
The emotional marketing mentioned in this book is very interesting. As the book says, today's marketing must not only have data, but also emotions. Take "The Great Anne" as an example. Her comics are so popular because they resonate with everyone's emotions. As parents, we can also learn a lot from it, such as how to communicate with our children and how to understand their emotional needs. This book is very practical and recommended!
The emotional marketing mentioned in this book is very interesting. As the book says, today's marketing must not only have data, but also emotions. Take "The Great Anne" as an example. Her comics are so popular because they resonate with everyone's emotions. As parents, we can also learn a lot from it, such as how to communicate with our children and how to understand their emotional needs. This book is very practical and recommended!