An epic story of China's grain and oil industry
Well-known edible oil brands such as Arowana, Luhua, Fulinmen, Duoli, Orchid Flower, Xiwang and Changshouhua are all included.
Industry tycoons such as Robert Kuok, Wang Ruiyuan, Guo Kongfeng, Ning Gaoning, Zhao Shuanglian, Sun Mengquan, Li Fuguan, Wang Yong, and Wang Mingfeng brothers appeared one by one.
Vegetable oil and rice in China, soybeans in the Americas, palm oil in Southeast Asia, sugar in Australia, sunflower oil in Europe, palm plantations in Africa, Wilmar International's main businesses are all described in detail
Wudeli Flour, P&G Daily Chemicals, Haitian Soy Sauce, Dove Chocolate, Taikoo Sugar, BreadTalk, who will Arowana challenge next?
The world's seven largest grain merchants, including Cargill, Marubeni, Adami, COFCO, Louis Dreyfus, Bunge and Wilmar International, have joined forces to compete globally.
The battle for grain among global grain trading countries such as the United States, China, Japan, India, Brazil, Canada, Australia, Indonesia, Argentina and Ukraine
How has the foreign brand Arowana been able to dominate China's edible oil market for 30 years? How did Wilmar International grow into a Fortune 500 company in just 18 years? Let's see how Guo Kongfeng, who is in charge of Arowana and Wilmar International, plays this big game well.
The author of "The First Book on Edible Oil Marketing" releases his masterpiece again after 5 years.
Based on 15 years of personal experience in China's grain and oil industry, while telling the legendary story of Guo's grain and oil empire, it will also reveal to you one by one: the root causes of the world's previous food crises, the inside story of the oil and biofuel industry, the truth about the green revolution and the genetically modified revolution, the current situation of China's food security, and how the United States manipulates the global grain market...
Reader comments
This book is so rich in content! It tells the legendary story of the grain and oil empire behind Arowana. The book mentions that "in China's small packaged oil market with a total volume of up to 100 billion yuan, the Arowana brand occupies approximately 35% of the market share." It is really amazing that Arowana can achieve such results! Moreover, the author also revealed many industry insiders, such as the root causes of the food crisis and the truth about the genetically modified revolution, which opened my eyes. However, the controversy about Arowana in the book is also very interesting. It seems that building a successful brand is not easy!
As an ordinary consumer, I have never paid special attention to edible oil among the dazzling array of products in supermarkets. I did not expect that there is such a huge business empire behind it.
Like the exciting content
It's a good book with clear organization and objective views.
Okay👌I will be an employee
The foundation of the country, food is the first priority for the people, and they can open their doors to do business and have enough food and clothing.
The timeline is complete and the content is rich. I like it very much.
This book is so rich in content! It tells the legendary story of the grain and oil empire behind Arowana. The book mentions that "in China's small packaged oil market with a total volume of up to 100 billion yuan, the Arowana brand occupies approximately 35% of the market share." It is really amazing that Arowana can achieve such results! Moreover, the author also revealed many industry insiders, such as the root causes of the food crisis and the truth about the genetically modified revolution, which opened my eyes. However, the controversy about Arowana in the book is also very interesting. It seems that building a successful brand is not easy!
As an ordinary consumer, I have never paid special attention to edible oil among the dazzling array of products in supermarkets. I did not expect that there is such a huge business empire behind it.
Like the exciting content
It's a good book with clear organization and objective views.
Okay👌I will be an employee
The foundation of the country, food is the first priority for the people, and they can open their doors to do business and have enough food and clothing.
The timeline is complete and the content is rich. I like it very much.