Traditional e-commerce giants represented by Alibaba and JD. Com are saturated with traffic. Faced with the difficult and expensive traffic dilemma of acquiring customers, merchants are turning their attention to private traffic in an attempt to open up new growth space in the existing market.
Private e-commerce is an effective model to break through traffic bottlenecks in the era of stock gaming. What new changes have occurred in recent years? What are the new ways to monetize? What risks should we be wary of in the future?
Focusing on the ultimate purpose of business, this book focuses more on "traffic monetization" itself, from theory to practice. On the one hand, it dissects the underlying logic of emerging private e-commerce forms such as live streaming, membership e-commerce, community group buying, and KOC marketing, helping readers to fully understand private e-commerce. On the other hand, it provides an in-depth analysis of traffic operation methods such as attracting fans, customer acquisition conversion, traffic operations, and building private traffic pools, helping readers master practical, effective, and replicable private e-commerce operation strategies and techniques.
Reader comments
The private domain e-commerce model mentioned in this book is very interesting. We couriers deliver express delivery everywhere every day and come into contact with many people. In fact, it can be regarded as a kind of private domain traffic. If we can bring these people together, can we do something similar to community group buying? I feel like this book has given me some new inspiration and allowed me to see more possibilities beyond express delivery work.
The private domain e-commerce model mentioned in this book is very interesting. We couriers deliver express delivery everywhere every day and come into contact with many people. In fact, it can be regarded as a kind of private domain traffic. If we can bring these people together, can we do something similar to community group buying? I feel like this book has given me some new inspiration and allowed me to see more possibilities beyond express delivery work.