This book is a professional book that introduces how to improve the sales skills of salespersons and enable the entire sales team to maximize their sales potential. It elaborates on real estate professional knowledge and the professional qualities, career planning, sales skills, communication skills of employees, etc. The content is rich and comprehensive and highly professional. The biggest feature of this book is that the content of all chapters is not a simple list of theoretical knowledge or empty preaching, but the author's careful interpretation and summary of various problems encountered in sales based on his 18 years of sales experience. The more than 200 cases listed in the book are all classic cases in front-line actual sales. They are not only highly inspiring, but also easy for readers to master and use. It can be called a very complete sales manual. This book has a wide audience. It can be used as a professional book for sales personnel and as a training material for marketing managers who have been working for a long time. It is a required book for those engaged in sales management.
Reader comments
This book is very practical! It not only contains professional sales knowledge, but also combines the author's 18 years of experience. The cases in the book are also classics in actual combat and are very inspiring. Just like what is said in the book "Tiankuixing Hu Baoyi Songjiang - Real Estate", the correspondence between real estate and the characters in "Water Margin" is impressive and easier to understand and remember. I think this book is helpful for both salespeople and marketing managers and is worth reading.
This book is very practical! It not only contains professional sales knowledge, but also combines the author's 18 years of experience. The cases in the book are also classics in actual combat and are very inspiring. Just like what is said in the book "Tiankuixing Hu Baoyi Songjiang - Real Estate", the correspondence between real estate and the characters in "Water Margin" is impressive and easier to understand and remember. I think this book is helpful for both salespeople and marketing managers and is worth reading.