Entrepreneur: a Different Sun Taoran

Sun Taoran personally recounted the complete journey of continuous entrepreneurship and continuous success. Sun Taoran's life has been full of counterattacks. He came from an ordinary background, but he was admitted to Peking University with the fourth place in liberal arts in Jilin Province; his graduation distribution was unfair, and he missed out on Lenovo's favor, but he stood out in the market economy; in his early career, his ideas did not fit into the rigid system, but he set up his own business but made many innovations and brilliance: he founded the Beijing Youth Daily·Computer Age, and pioneered the creation of China's mass media industry and economy. The first weekly magazine; operating "Business Link", "mobile phones, pagers, and Business Link, all are indispensable" has become a classic case of corporate marketing and the common memory of a generation; co-founded BlueFocus, becoming the first A-share public relations company, the eighth in the world, and the first in Asia-Pacific corporate marketing services group; founded Lakala, becoming the first A-share payment company. Sun Taoran has been a business owner for 28 consecutive years, intertwining the history of private economic development. The author Deng Lei is a classmate of Sun Taoran in middle school and a lifelong friend. She is familiar with all the secrets of why Sun Taoran became Sun Taoran. In the past three years, Deng Lei and Sun Taoran had seven long talks, and visited Sun Taoran's past. With exclusive and precious photos, they truly presented the life experience of a generation of entrepreneurs, many of which were made public for the first time.