With the advancement of the times and the development of technology, the Internet affects every industry, and the catering industry is no exception. The business thinking of traditional enterprises also needs to be changed. The Dianping platform allows consumers to understand business information more comprehensively and quickly.
This book introduces how catering companies use the Dianping platform for in-depth marketing, combining theory with practice. Specifically, it includes how catering companies can effectively convey their own characteristics and brand stories to consumers on Dianping, how to enhance the visibility of merchants through marketing activities and specific operational steps, and how to effectively improve the operating efficiency of catering companies through operational optimization, attention to location selection and other catering company operating details.
This book combines theory with practice and has specific cases, making it suitable for managers of catering companies to read.
Reader comments
This book is very practical! For catering business managers, it provides many methods and strategies for in-depth marketing on Dianping. Just like the book "Haidilao You Can't Learn", it uses practical cases to let us understand how to use the Internet to enhance brand awareness. I especially like the parts about marketing activities and operational optimization, which I find very enlightening.
A very informative book
This book can educate people about local life and Meituan Dianping.
This book is very practical! For catering business managers, it provides many methods and strategies for in-depth marketing on Dianping. Just like the book "Haidilao You Can't Learn", it uses practical cases to let us understand how to use the Internet to enhance brand awareness. I especially like the parts about marketing activities and operational optimization, which I find very enlightening.
A very informative book
This book can educate people about local life and Meituan Dianping.