This is a practical book on new media copywriting that can quickly help public readers, especially new media practitioners, develop superb copywriting skills and then write highly selling copywriting. In this book, the author combines his decades of new media experience and copywriting experience to comprehensively summarize and refine the writing skills of new media hit copywriting. In the book, the author highly summarizes various typical problems that copywriters often encounter in the creative process, and combines a large number of cases to provide nearly a hundred efficient and practical copywriting skills such as "creating eye-catching titles", "writing exciting beginnings", and "condensing one-sentence hit copywriting", which is of great benefit to new media practitioners who need copywriting creation.
Reader comments
This book is very practical, and the copywriting skills shared by the author are so useful! The book also mentions that people who are interested in copywriting are more suitable to engage in this industry, which I particularly agree with. Just like me, although I didn't study a related major, I am starting a business now because of my love for writing. However, I really hate people who only talk but don't do anything. Since you are interested, you have to take action, not just talk. The author also mentioned many such people in the book. They only have ideas but do not implement them, and in the end they can achieve nothing. This book is very suitable for new media practitioners and is worth reading!
Good, good feeling
The content is rich and practical, you can read it frequently
This book is very useful to me and worth reading again and again to apply the knowledge in it.
The views are practical and helpful to me [love]
A must-read book for beginners on writing while taking notes while reading, teaching writing step by step!
It's really a lot of benefit. Thank you again to the author. From how to write to how to write well to how to write well, it really guided me step by step to improve.
This book is very practical, and the copywriting skills shared by the author are so useful! The book also mentions that people who are interested in copywriting are more suitable to engage in this industry, which I particularly agree with. Just like me, although I didn't study a related major, I am starting a business now because of my love for writing. However, I really hate people who only talk but don't do anything. Since you are interested, you have to take action, not just talk. The author also mentioned many such people in the book. They only have ideas but do not implement them, and in the end they can achieve nothing. This book is very suitable for new media practitioners and is worth reading!
Good, good feeling
The content is rich and practical, you can read it frequently
This book is very useful to me and worth reading again and again to apply the knowledge in it.
The views are practical and helpful to me [love]
A must-read book for beginners on writing while taking notes while reading, teaching writing step by step! It's really a lot of benefit. Thank you again to the author. From how to write to how to write well to how to write well, it really guided me step by step to improve.
Very helpful, a very good book