"For whom did we move around later, and for whom did we return to our hometown?"
It's really strange. I know every one of these words and can write every one of them, but why can't I write such a touching copy? !
It doesn't matter! Now there are experts who will teach you how to write screen-grabbing copy! Lu Bai, former deputy editor-in-chief of WeChat and the author of dozens of 100,000-hit copywriting articles, has summarized his years of copywriting experience into templates and routines, so that you no longer have to worry about being bald when writing copywriting!
"Everyone Can Learn Screen-Winning Copywriting Skills" mainly introduces nearly 50 methods in seven aspects of writing skills: title, topic selection, beginning, structure, story, golden sentence, and ending. It tells readers how to quickly write a new media hit article with a reading volume of 100,000, and how to increase their income by improving their writing skills. The author also introduces many of his personal experiences in the book, which is also a good inspirational book for the workplace.
Reader comments
This book is so practical! I especially like the part about copywriting skills in the book. I feel that many of the methods can be directly applied to work. As the author said, good copywriting does not necessarily have to be literary, the key is to capture the hearts of consumers. I think of a friend who started an e-commerce business. The product was good, but he just couldn't write copy and his sales never increased. If he had read this book earlier, he might have avoided many detours. In short, I think this book is very helpful for people who want to start a business or improve their copywriting skills!
This book is so practical! I especially like the part about copywriting skills in the book. I feel that many of the methods can be directly applied to work. As the author said, good copywriting does not necessarily have to be literary, the key is to capture the hearts of consumers. I think of a friend who started an e-commerce business. The product was good, but he just couldn't write copy and his sales never increased. If he had read this book earlier, he might have avoided many detours. In short, I think this book is very helpful for people who want to start a business or improve their copywriting skills!