In the process of rapid development of enterprises, the importance of brand maintenance has become more and more prominent, and the status of public relations has become more and more important. Whether they hire an outsourcing company or establish an internal public relations department, enterprises must master professional skills. For example, which media to interview, how to plan events, how to deal with emergencies, how to create brand image, etc. Behind these specific tasks, there is actually a set of public relations thinking. The authors of this book, Cameron Herold, an international speaker and founder of a well-known consulting company, and Adrian Saramunovich, IABC annual communicator and senior consumer brand developer, have summarized practical and efficient rules from years of work practice, which can not only help newcomers get started quickly, but also help companies build internal teams and save brand maintenance and marketing costs.
Reader comments
The public relations thinking mentioned in this book is very practical! Especially for a new mom like me, it's really important to learn how to maintain your brand image and handle emergencies. I like the real cases in the book, like the story of the author helping reporters contact scientists on a plane, which made me understand the importance of interpersonal relationships. This book is not only suitable for public relations practitioners, but also for anyone who wants to improve themselves in the workplace.
The public relations thinking mentioned in this book is very practical! Especially for a new mom like me, it's really important to learn how to maintain your brand image and handle emergencies. I like the real cases in the book, like the story of the author helping reporters contact scientists on a plane, which made me understand the importance of interpersonal relationships. This book is not only suitable for public relations practitioners, but also for anyone who wants to improve themselves in the workplace.
Very good, very good