This book is based on sales practice and points out that the essence of sales is not to sell, but to help customers buy together. Starting from the customer-centered buyer's sales model, this article provides a detailed introduction to issues such as how sales personnel consider customers, how to win customers' trust, and how to dispel customers' purchasing concerns. I believe it will have a strong guiding role in the work of sales personnel.
Only by doing this can you establish a good reputation and let customers come to you proactively to achieve a true win-win situation. This book is rich in content, combining classic cases with operations, and the discussion is clear and easy to understand. In addition, there are illustrations and illustrations to facilitate readers and make it clear at a glance.
Reader comments
The point of view mentioned in this book that "sales is not about selling, but about helping customers buy" is really inspiring. After giving birth to my child, I became more cautious when buying things because I was afraid of being cheated. But I would definitely trust a salesperson more if they could put themselves in my shoes and help me pick out what I really need. This book also contains many practical sales techniques and cases. It is very suitable for salespeople to read. I believe you will gain a lot!
The point of view mentioned in this book that "sales is not about selling, but about helping customers buy" is really inspiring. After giving birth to my child, I became more cautious when buying things because I was afraid of being cheated. But I would definitely trust a salesperson more if they could put themselves in my shoes and help me pick out what I really need. This book also contains many practical sales techniques and cases. It is very suitable for salespeople to read. I believe you will gain a lot!
Very exciting and very practical.