Explosive Product Strategy: Stories, Logic and Methods of 39 Super Explosive Product Cases

A practical guide for traditional enterprise transformation and Internet entrepreneurship! Explosive products are a kind of willpower, a kind of belief, and the soul of the entire enterprise! Xiaomi founder Lei Jun personally wrote the preface and recommended it! Xiaomi co-founder Li Wanqiang, Focus Media founder Jiang Nanchun and other first-line brand founders jointly recommend it! Jin Cuodao, an expert on explosive products, has sorted out the development history of explosive products in the world for more than 100 years since the Ford Model T, and summarized a set of systematic methods that have been tested in practice behind 39 super explosive products such as Apple, Tencent, and Xiaomi - the "Golden Triangle Rule" of explosive product research and development. In addition, Jincuodao further pointed out that creating explosive products is first of all a belief and a spiritual belief, and secondly, the reorganization of corporate structure and the reconstruction of corporate culture around explosive products can build an enterprise into a platform that continuously produces super explosive products. In this disruptive book, Jin Cuodao analyzes effective strategies and common pitfalls in creating explosive products, and points out the essential difference between explosive products in the traditional industrial era and explosive products in the Internet era: one is a product based on channel profit distribution, and the other is traffic import based on user needs; it provides a reliable path and reference for the transformation of many traditional enterprises. Open this book and learn the stories, logic and methods of 39 super hit cases.