Shi Yuzhu personally talks about his 24-year entrepreneurial journey and marketing experience! Simple and unpretentious words of experience reveal the essence of marketing in one sentence!
After 24 years of ups and downs and retirement after success, Shi Yuzhu tells you his business wisdom and life insights accumulated over time.
In the book, Shi Yuzhu unreservedly reviews his experiences and thoughts at various stages since starting his business.
There is no profound theory in the book. It is clean and simple. It often reveals the essence of marketing in one sentence with understatement.
Shi Yuzhu has made unique and insightful thoughts on product development, marketing communications, advertising, team management, venture capital, etc. While inspiring readers, he has also left a precious record of business thoughts for the Chinese business community.
You will gain something if you read it casually, and you will feel more profound if you experience it repeatedly.
Reader comments
Shi Yuzhu is a famous contemporary entrepreneur and marketing expert. This book uses Shi Yuzhu's personal experience and insights to share his insights and experiences in the field of marketing. As a well-known entrepreneur, he has achieved great success in the gaming industry and the Internet. In the book, he details his strategies, ideas, and lessons learned in marketing, aiming to help readers understand and apply successful marketing principles. Reading this book can help us understand more business information.
Shi Yuzhu, the founder of Giant Network, his most famous marketing case is probably the advertising slogan of the health product "Melatonin". On November 1, 2007, Giant Network Group Co., Ltd., A subsidiary of Shi Yuzhu, successfully listed on the New York Stock Exchange in the United States. Its total market value reached US$4.2 Billion and its financing amount was US$1.045 Billion. It became the largest Chinese private enterprise in the United States. Shi Yuzhu's net worth exceeded 50 billion yuan. With his far-sighted vision and superb marketing methods, his company has created one business legend after another.
Shi Yuzhu is currently recognized as a marketing master in our country. Whether it is from the legendary games of the year or the brainwashing melatonin virus marketing advertisements for many years, although Shi Yuzhu faces many controversies, no one can deny that his products are at least successful in terms of marketing. This book presents Shi Yuzhu's entrepreneurial and company management experience from the perspective of marketing. It reveals some of Shi Yuzhu's marketing experience and the behind-the-scenes stories of some famous advertisements that the public may be concerned about. It has certain enlightening significance for readers who are interested in engaging in marketing work.
In Boss Shi's unpretentious language, I can feel the essence of running a business and his marketing experience. Especially in the planning, promotion and placement of advertisements, I deeply feel that as the leader of the enterprise, I am fully involved and thinking.
The language is simple and easy to read.
I had only heard of Shi Yuzhu's name before, but had not understood what he did. Although this book is mainly about marketing and promotion, I have no use for this knowledge. After reading this book, I just want to say: His is really bold! Very cool!
This book is like an old friend sharing his entrepreneurial story and marketing experience with you. Shi Yuzhu's words of experience are very practical, and the views in the book are also very unique. He talks about the core of marketing in relaxed language, making it easy for readers to understand. This reminds me of the book Positioning, both of which emphasize the importance of understanding your target consumers. I think Shi Yuzhu is a very honest and pragmatic person. His books are like his people and are worth reading.
Shi Yuzhu is a famous contemporary entrepreneur and marketing expert. This book uses Shi Yuzhu's personal experience and insights to share his insights and experiences in the field of marketing. As a well-known entrepreneur, he has achieved great success in the gaming industry and the Internet. In the book, he details his strategies, ideas, and lessons learned in marketing, aiming to help readers understand and apply successful marketing principles. Reading this book can help us understand more business information.
Shi Yuzhu, the founder of Giant Network, his most famous marketing case is probably the advertising slogan of the health product "Melatonin". On November 1, 2007, Giant Network Group Co., Ltd., A subsidiary of Shi Yuzhu, successfully listed on the New York Stock Exchange in the United States. Its total market value reached US$4.2 Billion and its financing amount was US$1.045 Billion. It became the largest Chinese private enterprise in the United States. Shi Yuzhu's net worth exceeded 50 billion yuan. With his far-sighted vision and superb marketing methods, his company has created one business legend after another.
Shi Yuzhu is currently recognized as a marketing master in our country. Whether it is from the legendary games of the year or the brainwashing melatonin virus marketing advertisements for many years, although Shi Yuzhu faces many controversies, no one can deny that his products are at least successful in terms of marketing. This book presents Shi Yuzhu's entrepreneurial and company management experience from the perspective of marketing. It reveals some of Shi Yuzhu's marketing experience and the behind-the-scenes stories of some famous advertisements that the public may be concerned about. It has certain enlightening significance for readers who are interested in engaging in marketing work.
In Boss Shi's unpretentious language, I can feel the essence of running a business and his marketing experience. Especially in the planning, promotion and placement of advertisements, I deeply feel that as the leader of the enterprise, I am fully involved and thinking.
The language is simple and easy to read. I had only heard of Shi Yuzhu's name before, but had not understood what he did. Although this book is mainly about marketing and promotion, I have no use for this knowledge. After reading this book, I just want to say: His is really bold! Very cool!
This book is like an old friend sharing his entrepreneurial story and marketing experience with you. Shi Yuzhu's words of experience are very practical, and the views in the book are also very unique. He talks about the core of marketing in relaxed language, making it easy for readers to understand. This reminds me of the book Positioning, both of which emphasize the importance of understanding your target consumers. I think Shi Yuzhu is a very honest and pragmatic person. His books are like his people and are worth reading.
Made me improve a lot
Easy to understand and simple.
Very practical and beneficial. 2026.7.3 Fuyang☔
It's worth watching and learning