The main contents of this book include: Facing Difficulties - Three Realistic Dilemmas Faced by Traditional Dealers, Transformation Breakthrough - Embracing the Internet, Moving from Tradition to Modernity, Activating Products - Transforming from Homogeneity to Differentiation, Activating Brands - Transforming from Distribution Brands to Management Brands, etc.
Reader comments
This book mentions the difficulties faced by traditional dealers and the need for transformation, and also gives some practical suggestions, which is quite enlightening. However, I feel that the content is a bit theoretical. It would be better if there were more practical cases. I prefer the part about activating products and brands in the book, which gave me a new understanding of selling products.
This book mentions the difficulties faced by traditional dealers and the need for transformation, and also gives some practical suggestions, which is quite enlightening. However, I feel that the content is a bit theoretical. It would be better if there were more practical cases. I prefer the part about activating products and brands in the book, which gave me a new understanding of selling products.