On July 26, 2018, Pinduoduo, which was founded three years ago, was listed on Nasdaq. This move was talked about by the business community. Why has Pinduoduo achieved such great success? What exactly is Pinduoduo "fighting" for? This is the focus of the author. This book is compiled based on the author's daily observation notes on Pinduoduo. It combines the characteristics of Pinduoduo's e-commerce platform and adds content about platform operations and platform store operations. This book will help entrepreneurs who want to understand Pinduoduo and open a store on Pinduoduo to read this book better.
Reader comments
The "e-commerce + social" model mentioned in this book is very interesting and reminds me of the "Social E-commerce" I have read before. Pinduoduo's success indeed proves the feasibility of transitioning from e-commerce to social networking. I have also purchased things on Pinduoduo, and its group buying model is indeed very attractive. This book is very helpful for people who want to understand Pinduoduo or open a store on Pinduoduo. The author's observations and analysis are very good. However, I think some more specific case studies can be added to the book, which will have more reference value. Overall, it's a good book and worth reading.
It's very helpful to newbies, even though it's 2023 now
The "e-commerce + social" model mentioned in this book is very interesting and reminds me of the "Social E-commerce" I have read before. Pinduoduo's success indeed proves the feasibility of transitioning from e-commerce to social networking. I have also purchased things on Pinduoduo, and its group buying model is indeed very attractive. This book is very helpful for people who want to understand Pinduoduo or open a store on Pinduoduo. The author's observations and analysis are very good. However, I think some more specific case studies can be added to the book, which will have more reference value. Overall, it's a good book and worth reading.
It's very helpful to newbies, even though it's 2023 now