"Signing on the Spot: Value Marketing Method to Break Out of Price War" introduces many product values that customers care about, such as brand value, emotional value, practical value, time value, taste value, personality value, information value, added value, etc. From multiple angles and levels, it tells salespeople how to conduct value sales, how to impress customers through value, and complete transactions. In today's era, the concept of sales has undergone tremendous changes. Transform from being product-oriented in the past to being customer-oriented. In modern sales activities, salespeople must treat customers as subjects and provide as much value to customers as possible.
Reader comments
The value marketing method mentioned in this book is very practical. Nowadays, the homogeneity of products in the market is serious, and customers pay more attention to the value of products. The book says that we should provide real value and make customers feel that they are worth their money. I agree with this point. Moreover, the book also emphasizes that customers determine the level of value and that value should be greater than price. This is indeed what we need to pay attention to in sales. I think this book is very helpful for salespeople and worth reading.
The value marketing method mentioned in this book is very practical. Nowadays, the homogeneity of products in the market is serious, and customers pay more attention to the value of products. The book says that we should provide real value and make customers feel that they are worth their money. I agree with this point. Moreover, the book also emphasizes that customers determine the level of value and that value should be greater than price. This is indeed what we need to pay attention to in sales. I think this book is very helpful for salespeople and worth reading.