This is a guide book that introduces channel management knowledge and skills and teaches business managers how to control marketing channels. This book explains concise marketing channel construction and management knowledge by introducing each link in the complex business ecosystem of marketing channels. The main contents include basic knowledge of channels, selection of channel members, channel planning knowledge, channel operation issues, channel performance evaluation issues, channel incentive issues, key points of daily channel maintenance, and channel team building. It can make the company's channel coverage wider and the channel operation healthier, thereby taking the initiative in the target market. The content of this book is explained in simple terms and clearly organized, which can help business operators, especially channel managers, guide channel construction in a more scientific way.
Reader comments
It reminds me of the book "Channel Management". They both have an in-depth discussion of channel management. The author Wu Yongmei emphasizes the importance of channels in the book, and also reminds us that we cannot ignore brand building. As the book says, brands and channels are as important as a person's appearance and skeleton. I think this book is of great help to business operators and channel managers, and it is worth reading.
It reminds me of the book "Channel Management". They both have an in-depth discussion of channel management. The author Wu Yongmei emphasizes the importance of channels in the book, and also reminds us that we cannot ignore brand building. As the book says, brands and channels are as important as a person's appearance and skeleton. I think this book is of great help to business operators and channel managers, and it is worth reading.