Closing Techniques and Rejection Handling in Telemarketing

This book made me understand: when salespeople face customers' concerns, even if it is a matter of basic common sense, they must have an understanding attitude towards customers. This is because there is information asymmetry between salespeople and customers. Where salespeople think there are no problems, customers may have concerns. In this regard, the salesperson may wish to give an example to tell the customer that he once had the same concern and how he later eliminated this concern. In this way, the psychological distance with customers can be shortened to a certain extent.

Sales also contains a lot of similar knowledge. After reading this book, I feel that the methods in the book are indeed worth learning from. The methods can be applied in real life. When calling customers to make invitations, you can feel that the other party speaks a lot more politely. It is a real competition to continue to improve your contact with the society. Sales is a special test of people, and it tests the courage, resilience and skills of sales staff. Everything is difficult at the beginning. Courage starts from making the first phone call. Resilience comes from perseverance and reflection through rejection after rejection. Skills come from acceptance and rejection.

After reading this book, I am mainly impressed by one point: salespeople must not only understand sales psychology, but also be flexible, use sales psychology, and develop the ability to grasp opportunities, so as to "play the game" to understand the customer's psychological price, so as to facilitate subsequent sales negotiations. Telemarketing can effectively reach the largest range of target customers in the shortest time, use resources more effectively to expand brand influence, establish long-term trusting relationships with customers, and understand customer needs more clearly.

I have never done telemarketing before, and I have just been doing it for a month. The book talks about the situations I encountered. It is so real and practical. I will study hard during the seven days of National Day and make a drastic change at work after the holiday. Awesome

It teaches us how to close deals and handle rejections in sales calls in a simple and easy-to-understand way. It also incorporates many real cases, just like the author is personally guiding us. It reminds me of the book "Sales Is About Getting People", which also talks about sales skills, but this one focuses more on telephone sales. I feel that the author Yang Zhiwei is very experienced and the things he writes are very practical and worth reading!

There are many useful and practical examples in the book about closing skills, customer rejection, sales ability, etc., Which theoretically gave me a different understanding of telemarketing. There are many tips in the book. For those who have never experienced telephone sales, it is indeed a good learning method and method. It still depends on how you use and practice it. Telemarketing also requires verbal communication and logical thinking, which is equivalent to face-to-face sales focusing more on the importance of "listening" and less on the observation of words and expressions in interviews. Successful sales start with little details, through persistent enthusiasm and efforts, and by repeating simple and valuable things.

Do we often think about how many calls we need to make before we have a chance to meet our customers when we are doing sales calls? How many interviews does it take to land a potential client? How many potential customers do you need to meet with to move the sales process forward? This book is very suitable for sales reading. After reading it, we will learn a lot of sales closing skills and get the answers we want. From here, let's start to become a successful salesperson.

Clear and concise explanation

Good book, deeply touching, worth recommending!

Very well said, very valuable

Very practical and detailed