At present, domestic management education is basically dominated by MBA, which focuses on the teaching and explanation of theoretical knowledge. Even if case teaching is used, it is mainly based on conceptual understanding and principle analysis, and does not solve the problem of basic management skills. This set of skills training and self-study tutorials for senior managers fills this gap.
Authoritativeness of the book series: Dr. Sun Jianmin, the editor-in-chief of this book, has studied abroad for many years and has provided management consulting and training services to Chinese companies for a long time. He and his team began to develop and evaluate management skills in 1994, and have provided management skills development, evaluation and diagnosis work for more than 100 companies at home and abroad. Based on years of experience accumulation and academic research, they compiled this series of books. It basically covers all aspects that managers need to study for self-improvement. Its authoritativeness, practicality, and pertinence have been tested in the practice of many companies.
Applicability of the series: This series of books is particularly suitable for the training of corporate managers. Through the combination of explanations, case analyses, games and drills, the trainees can feel and experience the mystery and fun of management skills during actual operations, thereby achieving the purpose of improving practical work skills. Each topic combines the elaboration of principles with the introduction of skills, and the integration of case analysis and management games, so that readers can not only improve concepts and principles, but also improve specific skills and methods. This series of books is also suitable for MBA students and senior business school students to read and study after class.
Reader comments
This book is very practical! It not only explains the theoretical knowledge of negotiation, but also allows readers to experience the mystery of negotiation in actual operations through case analysis, games and exercises. I liked the negotiation skills and strategies mentioned in the book, it was very helpful to me. Moreover, the cases in the book are very close to life, making it easy for me to understand.
This book is very practical! It not only explains the theoretical knowledge of negotiation, but also allows readers to experience the mystery of negotiation in actual operations through case analysis, games and exercises. I liked the negotiation skills and strategies mentioned in the book, it was very helpful to me. Moreover, the cases in the book are very close to life, making it easy for me to understand.