Philip Kotler is the master of modern marketing and is known as the "Father of Modern Marketing." He is currently a tenured professor at the Kellogg School of Management at Northwestern University. "Kotler's Marketing Wisdom" collects the essence of marketing thoughts from Kotler's many works and helps corporate leaders and marketers quickly master Kotler's marketing essentials and techniques. It is a rare marketing book.
Reader comments
This book is more conceptual. It generally talks about the four major aspects of marketing, product, price, channel, and promotion (4P). It also talks about corresponding measures and methods from different aspects. It is very suitable for readers who are new to learning and interested in marketing.
As the book says, "make a decision before taking action." With a good marketing plan, we can have more goals in our work and it is easier to see results. Moreover, this book collects the essence of Kotler's marketing thoughts and is truly a rare marketing book! I think everyone in marketing should read it.
This book is more conceptual. It generally talks about the four major aspects of marketing, product, price, channel, and promotion (4P). It also talks about corresponding measures and methods from different aspects. It is very suitable for readers who are new to learning and interested in marketing.
As the book says, "make a decision before taking action." With a good marketing plan, we can have more goals in our work and it is easier to see results. Moreover, this book collects the essence of Kotler's marketing thoughts and is truly a rare marketing book! I think everyone in marketing should read it.
Great book