
Sales Is About Playing with Emotional Intelligence
销售就是玩转情商
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- Fanqie
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9.4Score
13Chapters
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In booklists 6
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Sales is a process of persuasion. If you want to sell your products in exchange for money in customers' pockets, it has become increasingly difficult to just rely on blunt bragging about the product's functions, quality and benefits in this materially abundant and fiercely competitive market. This is also the reason why new consumption forms such as live streaming e-commerce and content e-commerce are currently popular on the Internet. Salespeople in the new era need to have a deep understanding of customers' psychology and needs, and they must also complete product introductions without leaving any trace; in the face of various problems that may arise during the sales process, salespeople need to maintain good psychological construction, not be discouraged, and work persistently.
Choosing to sell means choosing to be rejected, to choose self-denial, to choose to be abused, to choose a harsh climate, and to choose all kinds of bad faces from customers. To this end, you must learn to self-regulate, self-digest, self-comfort, self-brainwash, and self-motivate, and work with full enthusiasm and energy every day. In short, those who can develop in the sales industry are very good*. Of course, all success requires time and accumulation! ! !
The first book to learn sales, thank you all!
I don't remember who said it, but it probably means that eight out of ten people have sales-related jobs. After all, the most important thing for a person is to effectively promote his own advantages and strengths, and to better sell his abilities to everyone. So I think this book is a perfect emotional intelligence course that you should read whether you are a real salesperson or not. It can make your emotional intelligence grow crazily and faster in a short period of time. It is recommended to everyone to read.
Sales is a process of persuasion. If you want to sell your products in exchange for money in customers' pockets, it has become increasingly difficult to just rely on blunt bragging about the product's functions, quality and benefits in this materially abundant and fiercely competitive market. This is also the reason why new consumption forms such as live streaming e-commerce and content e-commerce are currently popular on the Internet. Salespeople in the new era need to have a deep understanding of customers' psychology and needs, and they must also complete product introductions without leaving any trace; in the face of various problems that may arise during the sales process, salespeople need to maintain good psychological construction, not be discouraged, and work persistently.
What are FAB tips? "FAB corresponds to three English words: Feature, Advantage and Benefit, that is, attributes, functions and benefits. When explaining your views, introduce them in this order, and it will be easy for customers to believe that your product is the best." Using this technique to introduce products to customers often makes people believe in the professional ability of sales. This is a typical persuasive speech structure. Only such a structure can make customers feel that this product is really what they need.
I don't remember who said it, but it probably means that eight out of ten people have sales-related jobs. After all, the most important thing for a person is to effectively promote his own advantages and strengths, and to better sell his abilities to everyone. So I think this book is a perfect emotional intelligence course that you should read whether you are a real salesperson or not. It can make your emotional intelligence grow crazily and faster in a short period of time. It is recommended to everyone to read.
This book is really practical! Especially for mothers like me who have just given birth, high emotional intelligence is even more important when communicating with customers. The book talks about reading the "subtext" of customers, which really resonates with me. Just like when I buy things for my baby, I prefer to communicate with a salesperson who can understand my needs. Also, the book talks about having a sense of humor when getting rejected, which reminded me of some of my previous experiences. In short, this book not only provided sales skills, but also taught me how to communicate with people better, which I found very helpful!
The first book to learn sales
There are many methods that are in line with actual sales and are worth recommending.
This book is very good
Has a unique style of sales skills, brain circuits and logical thinking
I learned a lot of sales experience [Like] [Like]
Mastered sales skills, very practical.
Very good, tells about experience and real cases
Explained clearly
Very good, very practical
I feel okay
Not bad, you can take a look
Rich in content and written in great detail
Great, I found the magic weapon
Yes, I learned a lot and benefited a lot
Not bad, look at people's inner emotions from the surface