This book is a sales economics book. After a detailed analysis of the current situation of physical stores, it provides a detailed analysis on how to improve the attractiveness and core competitiveness of physical stores around the brand positioning, user experience, craftsmanship, marketing creativity, lifestyle, attitude, consumer psychology and 020 model. It also lists specific cases and experiences to help physical stores break through the siege of e-commerce and become a winner in retail.
Reader comments
There is nothing wrong with the business concepts in the book, but it is a pity that the real world is developing rapidly. Some principles are feasible, and some principles are no longer suitable for the changes in people's thinking. However, it can be seen that the author has good intentions in this book and has collected and listed many real examples. It is a work worth appreciating👍
The content of this book is very practical! It analyzes the current situation and problems of physical stores, and also provides many specific cases and experiences, which are very helpful to physical store operators. The book mentions that "even if the Internet allows us to buy goods from all over the world without leaving home, we still cannot say that physical stores will completely disappear under the squeeze of e-commerce." I think it makes sense. The author is very confident about the future of physical stores, which also makes me think more about this industry. Recommended to friends who want to open a physical store or are currently running a physical store to check it out!
It's a refreshing feeling. I couldn't understand why physical stores do this before. While following the body's instinct, it feels comfortable and humane. After seeing it, I understand the core reason.
Combining theory with practice can bring many benefits to readers.
Very practical and very helpful for those who work in entities
I really like the content of this book. I feel a lot more enlightened after reading it because I am in sales. I really need to change my sales in physical stores.
Learned, thank you Zuozhen for sharing
A practical bookcase, a business guide
Good, good, good, but there are few categories of books.
Well written and highly executed
Easy to understand, simple and rough reporting
Point out the key points and break through conventional thinking patterns.
See the essence through the problem. Only by understanding the essence of the problem can we draw inferences about other cases.
Calm down and read and listen to a book. Look for opportunities where others have succeeded.
A wise person can see how much of a blessing you are!
There is nothing wrong with the business concepts in the book, but it is a pity that the real world is developing rapidly. Some principles are feasible, and some principles are no longer suitable for the changes in people's thinking. However, it can be seen that the author has good intentions in this book and has collected and listed many real examples. It is a work worth appreciating👍
The content of this book is very practical! It analyzes the current situation and problems of physical stores, and also provides many specific cases and experiences, which are very helpful to physical store operators. The book mentions that "even if the Internet allows us to buy goods from all over the world without leaving home, we still cannot say that physical stores will completely disappear under the squeeze of e-commerce." I think it makes sense. The author is very confident about the future of physical stores, which also makes me think more about this industry. Recommended to friends who want to open a physical store or are currently running a physical store to check it out!
It's a refreshing feeling. I couldn't understand why physical stores do this before. While following the body's instinct, it feels comfortable and humane. After seeing it, I understand the core reason.
Combining theory with practice can bring many benefits to readers.
Very practical and very helpful for those who work in entities
I really like the content of this book. I feel a lot more enlightened after reading it because I am in sales. I really need to change my sales in physical stores.
Learned, thank you Zuozhen for sharing
A practical bookcase, a business guide
Good, good, good, but there are few categories of books.
Well written and highly executed
Easy to understand, simple and rough reporting
Point out the key points and break through conventional thinking patterns.
See the essence through the problem. Only by understanding the essence of the problem can we draw inferences about other cases.
Calm down and read and listen to a book. Look for opportunities where others have succeeded.
A wise person can see how much of a blessing you are!