The manuscript introduces the e-commerce operation platform, market positioning, store planning, creating hot products, customer service management, marketing management and several currently popular marketing methods from two major aspects: e-commerce operation and product marketing, such as fan marketing, influencer marketing, live broadcast marketing, content marketing, etc. It has strong practicality and reference value.
Reader comments
The introduction is relatively clear and accurately explains the progressive relationship and influence of e-commerce live streaming on life. It is helpful to lay a solid foundation for those who want to enter e-commerce.
It is a good book for those who are new to the industry. It has an overall description of e-commerce and has a certain foundation. It is recommended that you also learn some specific knowledge such as store decoration, product photography, etc.
This book is very practical! For a father of two like me, the book's content on e-commerce operations and marketing is very comprehensive. It not only answered my confusion about choosing a platform and positioning the market, but also introduced various marketing methods in detail, giving me a deeper understanding of e-commerce. Moreover, the language of this book is concise and easy to understand, which is very suitable for e-commerce novices like me. I feel like it is like an experienced teacher who has given me a lot of practical advice and guidance.
Good, good, good
Come on, keep learning.
A very good book, I recommend everyone to read it!
The introduction is relatively clear and accurately explains the progressive relationship and influence of e-commerce live streaming on life. It is helpful to lay a solid foundation for those who want to enter e-commerce.
It is a good book for those who are new to the industry. It has an overall description of e-commerce and has a certain foundation. It is recommended that you also learn some specific knowledge such as store decoration, product photography, etc.
This book is very practical! For a father of two like me, the book's content on e-commerce operations and marketing is very comprehensive. It not only answered my confusion about choosing a platform and positioning the market, but also introduced various marketing methods in detail, giving me a deeper understanding of e-commerce. Moreover, the language of this book is concise and easy to understand, which is very suitable for e-commerce novices like me. I feel like it is like an experienced teacher who has given me a lot of practical advice and guidance.
Good, good, good
Come on, keep learning.
A very good book, I recommend everyone to read it!
Good, good, good, good