"Sales Heart Sutra: Psychological Strategies in Sales" The first thing you need to consider is not making money, but winning people's hearts. Sales without understanding psychology is like walking in a dark night with no way out and no clear direction. The fundamental problem with no sales performance is that you have not opened the door to your customers' hearts, eliminated their doubts, and removed their defenses. Sales is a psychological game. Only those who understand the customer's heart can be invincible.
Reader comments
"If you don't understand psychology, you won't be able to sell well."
"Pin Guan" consciously or unconsciously plays the role of a psychology master. They must quickly and accurately understand the psychology of customers and quickly help them solve their problems as a friend. Only in this way can they win the trust of customers and successfully sell goods. In this process, sales staff must firmly grasp the customer's psychological considerations and changes, and change their own strategies accordingly. As the author said, to do this, salespeople must carefully observe the customer's appearance, demeanor, body language, etc., So that they can dig out as much information as possible.
"If you don't understand psychology, you won't be able to do well in sales." The "sales champion" consciously or unconsciously plays the role of a psychology master. They must quickly and accurately understand the psychology of customers and quickly help them solve their problems as a friend. Only in this way can they win the trust of customers and successfully sell goods. In this process, sales staff must firmly grasp the customer's psychological considerations and changes, and change their own strategies accordingly. As the author said, to do this, salespeople must carefully observe the customer's appearance, demeanor, body language, etc., So that they can dig out as much information as possible.
I recommend this book to salespeople who are just starting to read. This book combines sales practice and the latest psychological research results. It is a very useful practical tool book. It especially introduces in detail the different stages of the sales process, the different psychology of consumers, and how salespeople should face customers. After reading this book, we can understand more clearly what should be done at each stage of sales.
The shopping mall is like a battlefield, and survival of the brave means victory. If you want to win in the sales war, you must understand business strategies and customer psychology. "Psychological tactics" are the means of competition hidden behind the scenes. If you use psychological games properly, you will be able to strategize with ease in the sales industry. Valuable customers are never obtained by force, but are attracted. Sales staff must rely on their own image to win the recognition of customers and shorten the distance between them, so that they can remain invincible.
Very good, I like listening to it
The shopping mall is like a battlefield, and survival of the brave means victory. If you want to win in the sales war, you must understand business strategies and customer psychology. "Psychological tactics" are the means of competition hidden behind the scenes. If you use psychological games properly, you will be able to strategize with ease in the sales industry. Valuable customers are never obtained by force, but are attracted. Sales staff must rely on their own image to win the recognition of customers and shorten the distance between them, so that they can remain invincible.
If salespeople in the 1.0 Era still had to use force and inducement to deceive consumers, then today they should carry out specialized training and watch people order their dishes. Open the door to customers' hearts through insight into consumer psychology. This is not only because today's consumers are smarter, but also the requirements of the times and the new requirements for the sales position under the competition of many homogeneous products. It seems important and even necessary to have a heart in the face of such challenges.
Just like a friend of mine, he is very good at sales because he is very good at observing words and emotions and can understand the psychology of customers. Moreover, the author combines his own experience to describe the psychological strategies in sales, which is very practical. He turned from a person with low self-esteem to a sales champion, which inspired me and made me believe that sales can be learned. As long as we master the skills and mentality, we can all become sales masters!
"The Sales Heart Sutra" taught me a lot of essential knowledge about sales. "Survive during the day and develop at night." As a salesperson, you must make full use of your spare time outside of work, use these seemingly scattered time to squeeze in some time to study, and help improve your own abilities. At the same time, a successful salesperson must always be aware of crises, pay attention to details at work, and be good at observation. He must not relax his demands on himself at any time, and must always be strict with himself and supervise his own progress.
It's very good. I finished reading it quickly. It's also very practical and has many resonances.
If salespeople in the 1.0 Era still had to use force and inducement to deceive consumers, then today they should carry out specialized training and watch people order their dishes. Open the door to customers' hearts through insight into consumer psychology. This is not only because today's consumers are smarter, but also the requirements of the times and the new requirements for the sales position under the competition of many homogeneous products. It seems important and even necessary to have a heart in the face of such challenges.
"If you don't understand psychology, you won't be able to sell well." "Pin Guan" consciously or unconsciously plays the role of a psychology master. They must quickly and accurately understand the psychology of customers and quickly help them solve their problems as a friend. Only in this way can they win the trust of customers and successfully sell goods. In this process, sales staff must firmly grasp the customer's psychological considerations and changes, and change their own strategies accordingly. As the author said, to do this, salespeople must carefully observe the customer's appearance, demeanor, body language, etc., So that they can dig out as much information as possible.
"If you don't understand psychology, you won't be able to do well in sales." The "sales champion" consciously or unconsciously plays the role of a psychology master. They must quickly and accurately understand the psychology of customers and quickly help them solve their problems as a friend. Only in this way can they win the trust of customers and successfully sell goods. In this process, sales staff must firmly grasp the customer's psychological considerations and changes, and change their own strategies accordingly. As the author said, to do this, salespeople must carefully observe the customer's appearance, demeanor, body language, etc., So that they can dig out as much information as possible.
I recommend this book to salespeople who are just starting to read. This book combines sales practice and the latest psychological research results. It is a very useful practical tool book. It especially introduces in detail the different stages of the sales process, the different psychology of consumers, and how salespeople should face customers. After reading this book, we can understand more clearly what should be done at each stage of sales.
The shopping mall is like a battlefield, and survival of the brave means victory. If you want to win in the sales war, you must understand business strategies and customer psychology. "Psychological tactics" are the means of competition hidden behind the scenes. If you use psychological games properly, you will be able to strategize with ease in the sales industry. Valuable customers are never obtained by force, but are attracted. Sales staff must rely on their own image to win the recognition of customers and shorten the distance between them, so that they can remain invincible.
Very good, I like listening to it
The shopping mall is like a battlefield, and survival of the brave means victory. If you want to win in the sales war, you must understand business strategies and customer psychology. "Psychological tactics" are the means of competition hidden behind the scenes. If you use psychological games properly, you will be able to strategize with ease in the sales industry. Valuable customers are never obtained by force, but are attracted. Sales staff must rely on their own image to win the recognition of customers and shorten the distance between them, so that they can remain invincible.
If salespeople in the 1.0 Era still had to use force and inducement to deceive consumers, then today they should carry out specialized training and watch people order their dishes. Open the door to customers' hearts through insight into consumer psychology. This is not only because today's consumers are smarter, but also the requirements of the times and the new requirements for the sales position under the competition of many homogeneous products. It seems important and even necessary to have a heart in the face of such challenges.
Just like a friend of mine, he is very good at sales because he is very good at observing words and emotions and can understand the psychology of customers. Moreover, the author combines his own experience to describe the psychological strategies in sales, which is very practical. He turned from a person with low self-esteem to a sales champion, which inspired me and made me believe that sales can be learned. As long as we master the skills and mentality, we can all become sales masters!
"The Sales Heart Sutra" taught me a lot of essential knowledge about sales. "Survive during the day and develop at night." As a salesperson, you must make full use of your spare time outside of work, use these seemingly scattered time to squeeze in some time to study, and help improve your own abilities. At the same time, a successful salesperson must always be aware of crises, pay attention to details at work, and be good at observation. He must not relax his demands on himself at any time, and must always be strict with himself and supervise his own progress.
It's very good. I finished reading it quickly. It's also very practical and has many resonances.
If salespeople in the 1.0 Era still had to use force and inducement to deceive consumers, then today they should carry out specialized training and watch people order their dishes. Open the door to customers' hearts through insight into consumer psychology. This is not only because today's consumers are smarter, but also the requirements of the times and the new requirements for the sales position under the competition of many homogeneous products. It seems important and even necessary to have a heart in the face of such challenges.