Half of the Tongcheng School Wrote a Long Song About Entrepreneurship

Qin Ruian, a young man from Tongcheng, Anhui Province, set foot on the unfamiliar land of Nanjing with the ancestral motto of "Don't throw away books when you are poor, and don't throw away pigs when you are rich" in mind. From setting up a street stall selling Tongcheng water bowls to establishing a foothold in the business world, during his thirty years of entrepreneurship, he has always been guided by the "vigorous and promising" spirit of the Tongcheng School. With his hard-working tenacity and the wisdom of fellow villagers joining groups to keep warm, he has developed his small business into a business that spans catering and cultural tourism. On the way to start a business, Qin Ruian encountered many difficulties such as a broken capital chain and industry competition, but he was always able to avert danger with the support of fellow Tongcheng fellows. He teamed up with entrepreneurs from Tongcheng to establish a mutual aid chamber of commerce, resolved conflicts with the inclusive spirit of "Liu Chi Alley", and studied the market with the academic attitude of "poor managers studying theory". After becoming famous, he integrated Tongcheng culture into corporate development: standardized and promoted Tongcheng water bowl intangible cultural heritage skills, built a Tongcheng cultural tourism theme district in Nanjing, recreated the style of Confucius Old Street, and allowed tourists to immerse themselves in the Confucian Temple Festival and Huangmei Opera performances; he also used Tongcheng School literature as inspiration to develop cultural and creative IP, so that the millennium cultural heritage can be reborn in the commercial wave. This novel and its characters are purely fictitious. Any similarity is purely coincidental and should not be imitated.