I'm the Big Boss of the Underworld! I Win Back My Reputation by Spoiling Little Potato

After transmigrating to a parallel world, Su Huaqiang becomes a gang boss in Northeast China, in charge of all kinds of businesses in Erbin.

He plans to coast on his family's inherited business, but one day the Culture and Tourism Bureau comes knocking.

Winter is coming, they say, and his men are too intimidating. They might scare off tourists from the south, so he needs to keep them out of sight!

Su Huaqiang slams the table. What do you mean? You look down on my brothers? Give me some time. I'll train them to speak in sweet, high-pitched voices, and make sure every one of the hundred southern tourists leaves satisfied. We'll turn Erbin into the next Bocheng!

At first, they think Su Huaqiang is just bragging, but before long, the Culture and Tourism Bureau can't sit still!

His underlings turn into volunteers and start practicing their sweet, high-pitched voices!

Prices across all of his group's businesses are slashed!

He buys tanks, decorates scenic spots, and invites the Oroqen people down from the deep mountains...

Su Huaqiang himself sings at the Ice and Snow Festival and puts on a molten-iron fireworks show... He pampers the tourists from the south like little potatoes!

After Erbin goes viral, Su Huaqiang becomes the face of Northeast China.

Su Huaqiang's father weeps uncontrollably and kneels before the ancestral shrine.