Reborn in 1990: I'm the Department Store King

The 1990s marked the beginning of a golden fifteen-year period for China's department store industry. As reform deepened, all kinds of new things flowed into people's lives.

Overseas development was advancing by leaps and bounds, while everything at home had to start from scratch. It seemed that those international corporations would crush the fragile national businesses. But at that moment, a group of people stepped forward, drawing on the world's experience and making the most of their own strengths. They rose to prominence through fierce competition and grew into giants at the forefront of the world.

Li Weilin spent his entire life in the department store industry, carrying so many regrets, and ultimately became one of its leading figures.

Now that he has unexpectedly been given a chance to start over, can Li Weilin change the course of his life?

This novel and its characters are entirely fictional. Any resemblance to real people or events is purely coincidental. Do not imitate.