Reborn Sports Giant

The sports industry is an important part of the national economy. In 2020, the total scale of China's sports industry exceeded 3 trillion yuan, and the total output value reached 1.1 Trillion. It is expected that by 2025, the total scale of China's sports industry will exceed 5 trillion, and the total output value will exceed 1.5 Trillion. Cheng Xin is a practitioner in the sports industry. He was once the marketing director of a well-known sports and leisure brand in China. He has been fighting fiercely with Nike, Adidas, Puma and other companies for a long time, but he has always lost more than he has won. One day in 2021, Cheng Xin accidentally traveled back to 2010, his senior year in college. After his rebirth, Cheng Xin chose a completely different direction. He established his own sports industry group and owned his own sports and leisure brand. He got involved in various branches of the sports industry - sporting goods, sports events, sports media, sports betting, sports technology and even sports culture. He finally achieved the grand goal of "punching Adidas and kicking Nike". He eventually became the first giant in the global sports industry that has never been seen before or since. This novel and its characters are purely fictitious. Any similarity is purely coincidental and should not be imitated.