About This Novel
经营是做正确的事，管理是正确地做事。经营是眼睛向外，是开源，是多赚钱，是从市场中汲取“三桶水”。而管理是眼睛向内，是节流，是少花钱，是干毛巾也要拧出“三滴水”。20世纪是生产管理的时代，企业主要依靠管理提高效率，而当今是经营管理的时代，企业主要依靠经营提高效益。20世纪，大多数企业的问题出在管理不善上，而进入21世纪以来，大多数企业的问题则出在经营无方上。企业无法用过度的管理弥补经营的缺失，无法用管理的勤奋代替经营的懈怠。面对诸多不确定性，企业领导者最重要的工作是做出正确的选择，要把主要精力放在经营工作上，而把管理工作下移给部下，要从管理转向经营，这不是说管理不重要，而是经营更重要。本书作者结合自己40年的企业实战心得、近年来对数百家企业的观察和思考，提出了有效经营者的概念和逻辑，并总结了有效经营者的5项任务、10大能力和16条常理，对我国身处经济转型期的企业家、管理者、创业者来说有着重要的现实指导意义。
What Readers Think
Rating
Community(0)
Rating
Community(0)
Featured in 2 Booklists
Official(2)
To become an effective operator, you must complete five major tasks, namely correct selection, effective innovation, resource integration, value creation, and sharing mechanism. It is a "Sunflower Book" for business leaders to improve their effective management capabilities.
Business is about doing the right things, management is about doing things right. Management is about looking outward, about opening up resources, making more money, and drawing "three buckets of water" from the market. And management means looking inwards, saving money, spending less money, and even dry towels should be squeezed out with "three drops of water". The 20th century was the era of production management, and enterprises mainly relied on management to improve efficiency. Today is the era of operation and management, and enterprises mainly relied on operation to improve efficiency. In the 20th century, the problems of most companies were due to poor management, and since the 21st century, the problems of most companies are due to poor management. Enterprises cannot use excessive management to make up for the lack of operation, and cannot use management diligence to replace slackness in operation. In the face of many uncertainties, the most important job of business leaders is to make the right choice. They should focus on business operations, transfer management work to subordinates, and shift from management to operation. This does not mean that management is not important, but that operation is more important. The author of this book combines his 40 years of practical business experience and his observations and thoughts on hundreds of companies in recent years to propose the concept and logic of effective operators, and summarizes the 5 tasks, 10 abilities, and 16 common sense of effective operators!
