
From Small Mobile Phone Factory to Ecological Empire
About This Novel
In 2013, the mobile phone industry was deeply involved in a "parameter war". Pre-installed software and short-lived updates have become tacit rules in the industry. Han Zhe, a product manager who was thrown out of the group as an "intrapreneur", led a dozen people to build ZES1 in an old office building. No pre-installation, no ads, no benchmark gimmicks. Just a restrained feel and a clean system. Three months after its launch, domestic sales have been bleak. The channel dealer withdrew the order, the group cut off supply, and the finance department advised him to close down. Everyone said: You are making a mobile phone that no one wants. Until an email from overseas landed in his mailbox: "This is the best mobile phone I have ever used. Why can't I buy it in Europe?" After the email, there are screenshots of orders from all over Europe and North America. There is no marketing and no channels, all relying on users' spontaneous purchasing. From being cold at home to detonating overseas, from being dependent on the parent company to diluting equity and becoming independent, from in-depth customization to self-developed systems, from outsourced chips to self-developed chips, from small mobile phone manufacturers to ecological empires.
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